2023 | Professional

MUSE Design Awards Platinum Winner

ZIRANYOUJI - Baby Diapers

Entrant Company

CHIAUS(FUJIAN) INDUSTRIAL DEVELOPMENT CO., LTD.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

When discussing this diaper product, it is important to acknowledge its unique features. Anchored in the concept of "vitality of life," this diaper focuses on biomimetic healing principles to address the challenge of sensitive baby skin prone to diaper rash. Its positioning aims to provide diapers that not only prioritize skincare but also consider visual aesthetics and practical functionality. Extensive professional research has been conducted to address minor yet crucial issues in a baby's life.



The diaper places a strong emphasis on thinness and natural purity. By reevaluating the value proposition of diapers, it addresses the pain points of baby skin and utilizes the power of natural purity to care for delicate skin.



From an aesthetic standpoint, the design of this product highlights the concept of "vitality of life design." The jungle green tone symbolizes the vibrant burst of life while incorporating elements like Centella Asiatica to convey nurturing and healing concepts. The logo cleverly integrates brand elements with natural skin nurturing, reinforcing its position in the market.



However, the uniqueness of this diaper extends beyond its appearance; it also lies in its exceptional functionality and user experience. Recognizing that baby skin is susceptible to irritation, this product adopts a soft surface of 0.8 deniers infused with Centella Asiatica essence. The design of this diaper addresses not only the issue of irritation from waste but also considers comprehensive aspects such as feeding, the baby's constitution, and the frequency of diaper changes. The concept of "natural skin nurturing" further provides solutions to these issues.



The diaper's environmental responsibility is demonstrated through the use of degradable fibers, which benefit both babies and the environment. The product prominently displays a symbol indicating its biodegradability and environmental friendliness, reflecting a strong commitment to the environment and corporate social responsibility.



In conclusion, this diaper product offers significant advantages in various aspects, including its innovative concepts, aesthetic design, functionality, and societal value. It is not just a diaper but also a manifestation of care for baby skin, a pursuit of natural healing, and an expression of active participation in social responsibility.

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