2023 | Professional

MUSE Design Awards Silver Winner

Proshot Coffee

Entrant Company

Mohsen Koofiani

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Proshot

Country / Region

United States

The design of Cold Brew beverage cans of Proshot coffee factory is the third part of the packaging design process of this company's products. Proshot giants have been intertwined with the lives of those who drink Proshot coffee. They are nature themselves and friends of those who drink coffee alone or together. In the packaging designs of Proshot coffee, the life and daily activities of giants are shown. They try to communicate better with their new friends. The use of natural elements such as wood, rope, etc. in the design of the giants' tools has made it easy for the audience to understand and communicate with the process of coffee production from the farm to the cup. In this packaging design series, each of the giants shows how to prepare cold brew coffee in their own way. Proshot Coffee company is trying to get a place in people's hearts by using its adorable giants, and with the slogan "With me, You are not alone..." it confidently expresses the quality of its products and services, awakening the "inner child" of the citizens.

Credits

Creator, Design, Idea & Illustration
Mohsen Koofiani
More Silver Winners
Architectural
2023
MUSE Design Awards Winner - Quanzhou Experimental Middle School

Entrant Company

Shenzhen University / BYAD / Polar Coodinate Design

Category

Architectural Design - Institutional 

Packaging
2023
MUSE Design Awards Winner - Captain-Ye cyber socks

Entrant Company

上海叶和舟科技有限公司

Category

Packaging Design - Fashion, Apparel & Accessories

Interior
2023
MUSE Design Awards Winner - LusterLand

Entrant Company

With Heart interior design studio

Category

Interior Design - Living Spaces

Interior
2023
MUSE Design Awards Winner - Serene daily life in light and shadow

Entrant Company

AS International LTD

Category

Interior Design - Residential