2023 | Professional

MUSE Design Awards Gold Winner

Packaging For Nougat Pastry

Entrant Company

Linyan Cultural Technology (Anhui) Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

LinYan, ZongJingjing

Country / Region

China

This packaging is specialized for nougat pastry. With pink and blue as the main background color, it adopts a minimalist design which reflects people’s needs for food and aesthetics. By simplifying the milk which is a main ingredient of this snack into a water drop symbol, together with different colors standing for different flavors, this packaging presents to the public that the food ingredients inside is good and healthy. It also demonstrates a positive uplifting attitude for life. Inspired by the natural confusion of different ingredients, the packaging adopts lines joint with various colors. Look at the packaging picture, you will be attracted to the four different-colored cubes. They stand for four flavors which are milk flavor, matcha flavor, chocolate flavor, and purple sweet potato flavor. The oval shapes on the cubes symbolizes different ingredients like nuts, cranberry, etc. The exquisite design not only shows craftsmanship, but also pays tribute to the wisdom of mixing different ingredients into food delicacies.

Credits

Lin Yan
Zong Jingjing
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