2023 | Professional

MUSE Design Awards Platinum Winner

Masteel Technology Exhibition Hall

Entrant

Shanghai E-Tong Exhibition Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Country / Region

China

Masteel Technology Exhibition Hall is a masterpiece employing advanced multimedia technology and inte-grating science and the arts. We aim at empowering this exhibition hall with technology and expressing the spirit with our efforts. By fully utilizing the large space, we build a versatile hall for publication, exhibition, research, and communication. We plan the visiting routes scientifically so that every visitor can get a more direct experience. When you step into the great hall, you see a 60-square-meter relief sculpture made with iron and steel. The processing of iron rust makes this huge relief sculpture more amazing and astonishing. With digital projection and physical landscaping, we recreate the hardship and chaos at that time with a 33.2-meter escalator. Also, we unveil the spectacular event when Chairman Mao visits the ceremony of the estab-lishment of the No. 9 boiler. Meanwhile, with the elaborate-style painting and dynamic vision showing, we present the production activities at that time. We displayed the fastest production line at that time with an LED show. We try our best to make this exhibition greener; for example, we adopt mobile OLED displays as carri-ers. An immersive theater was built with our creative 360° full-dimensional image and video capture and with sound, light, and electricity. Moreover, with a digital sand table model, we tell the story of this place to every visitor.

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