a blueberry Concept Store in Hangzhou

Say Architects was entrusted with designing a brand new offline concept store for a blueberry, located at Hangzhou Hubin Intime in77. The location was chosen to align with the bustling commercial area and complement the brand's fashionable personality, creating a special "gift" for a blueberry girls.

The clothing display area draws inspiration from girls' daily lives and presents it through categories like "Food Daily," "Handmade Daily," and "Female-Friendly," creating approachable and relatable details. The clothing display area features movable and freely combinable modular props, resembling layered wafer biscuits with various fillings. The door handles of the fitting rooms and the jewelry display counter are made of translucent materials, creating a light and jelly-like texture. These tangible presentations add a touch of playfulness to the space.The woven leather cords on the sides of the mirrors and the stitching on each clothing rack panel echo the handcrafted daily activities of girls, showcasing intricate craftsmanship.

At the top of each clothing rack, magnetic POP (Point of Purchase) holders have been incorporated for quick and easy style selection for a blueberry girl with different tastes. The brand also offers free clothing alteration services to ensure that girls can tailor their clothing to their preferences. At the entrance, there is a "Take a Look by Myself" shopping bag stand, considering the different shopping needs of girls with different personalities.

Here, a blueberry is an ever-surprising gift box, offering not only clothing but also conveying a lifestyle. The brand gradually becomes a new fashion symbol for the younger generation, bringing more excitement and vitality to girls.