GoldLand

The GoldLand tea packaging series uses traditional and classic Chinese symbols, such as Chinese traditional architecture, calligraphy, and ancient Chinese poetry, to interpret the charm of traditional Chinese tea. Based on their understanding of culture, the designer has re-created traditional symbols, refined traditional elements, and created a simple and elegant image for the GoldLand packaging series. This enables consumers to feel the strong Chinese culture from the packaging itself. In the packaging production, the designer chose environmentally friendly paper with textures of Chinese ancient building roof symbols, balancing aesthetics with environmental friendliness. They strive to convey the beauty in culture in the most concise and powerful way, while still using tea as the main element, and using the packaging to highlight the cultural sense of the tea itself.