2023 | Professional

MUSE Design Awards Gold Winner

Gaofan Down Jackets

Entrant Company

Anhui Gaofan E-commerce Co., Ltd

Category

Fashion Design - Other Fashion Design

Client's Name

Gaofan

Country / Region

China

designer believes that Gaofan takes clothing products as the starting point to build a more comfortable and relaxed lifestyle. Fashion is an attitude that does not need to be deliberately displayed. Gaofan pays tribute to those classic fashion styles and embodies the brand style beyond the times and regions by pursuing the ingenious quality of extreme details.

Based on the brand concept of "functionalism", Gaofan Ben proposed the "1+1 double design" model in the clothing industry, advocating the design concept of "one garment, two designers". The clothing designer started from the physical nature to meet the fashion demand of clothing, and the life designer started from the human nature to meet the comfort demand of clothing, so that clothing can understand human nature better and fashion can understand life better. Through double ingenuity, it provides users with comfortable and fashionable high-quality clothing products and home textile products to meet consumers' family quality life needs.

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