Date19 Flagship Store

Date 19 Wuhan is a boutique appeal store as well as a platform for emerging designers. Located in Wuhan, China, the Date 19 Flagship store was intended to encapsulate the essence of pop culture. Through a continuous movement from the column to ceiling by prefabricated aluminum metal form, an openness space transforms the traditional retail experience to an outside and landscape journey.



The concept is a fashion tree, which references the Date 19 label. Prefabricated aluminum metal forms have been used to build a fashion tree that runs from the column to the ceiling. Fashion products are transformed into fruit that hangs from a tree.



Three new retail concepts have been added to the Date 19 flagship store. First and foremost, public-friendly design. The openness of the architecture has blurred the lines between inside and outside, making the area more welcoming to the public. The second step is to turn a shopping trip into a journey. A fashion tree has been incorporated into a natural and outdoor environment. Finally, combining a clothing store and a café results in a hybrid firm. This apparel store will retain more clients if it has a café with art toys.



This room is filled with design. Here are some of the typical characteristics that distinguish this store. To begin, design the ceiling and column as a whole to create a fashion tree scenario. The garment has become the fruit of this stylish tree by developing a hanger with stainless steel string. Following that, the exhibiting shelves feature a variety of looks. Plates to exhibit accessories, for example, are made of stainless steel and are constructed as a mortise to fit into a tendon embedded in the wall. The art toy cabinet was created as an extension of the fashion tree. The core Cutting cube with monochromatic tiles then produces various volume and also matches a geometric form with an organic form. Furthermore, details must not be overlooked. A carved logo on the wall, for example, exposed wood grain to create a suggestion of this wood essence.