JIAO-YU GIN

In the global wave of white spirits, the distinctive localisation of traditional gin--formerly known as Geneva--is becoming increasingly essential in heightening brand popularity and recognition. To entice the drinker into an enjoyable drinking journey rich in the unique Bashu style, Laizhou Distillery, located in Qionglai, Sichuan, officially introduces the first gin brand of its collection--JIAO-YU GIN(Tale of Peppers). From packaging design to spirit body, JIAO-YU stands out for its refreshing creativeness and ingenuity.

The packaging is both innovatively artistic and eco-friendly. The azure blue bottle is a harmonious fusion of slim, soft lines and Sichuan bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing each other's beauty, create a sense of luscious Sichuan flavour through the meets and mixes of regional culture and gin flavours. The exquisite and eco-friendly bamboo paper label with an orange peel texture echoes the symbolized red Sichuan pepper, Qingjian orange and Eurek lemon on the oak cork, conveying the natural and original Bashu style with a classic Eastern art style combining traditional Chinese culture and modern art.

The traditional glass bottle, biodegradable bamboo paper label and oak cork are recyclable and people&planet positive, commendably realising sustainable development and environmental protection.