2023 | Professional

MUSE Design Awards Gold Winner

Guizhou Anjiu·Prosperity And Harmony Baijiu

Entrant Company

Chengdu Maosheng Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Anjiu Co. Ltd.

Country / Region

China

Honoring Stable Country:Guizhou · Prosperity And Harmony Baijiu is a brand masterminded by Maosheng Strategic Design Co., Ltd. The name of Guizhou Anjiu connotes prosperity and harmony in nature. Choosing “Prosperity And Harmony Baijiu ” as the name of one of its series echoes the significance of the branding, enriches the production line, and provides more options for customers.

 Chinese Porcelain Jug Contains Prosperity: Prosperity And Harmony Baijiu is made of Chinese porcelain with classically elegant shape and oriental aroma. The well-rounded jar is the best interpretation of family safety; it also implies the safety of different single families which inherit the hope and vitality of the nation.

 Appreciating Chinese Aroma From Blue-glazed Pottery:The jug is made of symbolic blue-glazed pottery with the texture of congealed fat and the color of Westlake’s Surface, injecting the carefree mood and vivid life atmosphere with Chinese characteristics. The inspiration pulls from the Chishui River Valley with its lucid waters and green mountains, reflecting the traditional Chinese aroma: low-key in surface but knowledgeable in inner heart.

Polychrome Pottery Presents Precious Moments:There are four reproductions of freehand paintings of the Anjiu Group’s four critical events happened in 1930, 1935, 1955, and 2020 respectively. A historical scroll full of delicate strokes unfolds here: In 1930, Zhou Shaocheng in Zunyi, Guizhou Province made vintage liquor; In 1935, The Chinese army crossed the Chishui River four times; In 1955, Anjiu Group’s product was selected as the “best liquor” in the first National Liquor Conference; and in 2020, we lifted Anjiu into a brand-new stage.

Ruyi Jughands Expressing Ever-lasting Happiness:There is two golden Ruyi in the jughands, and it is the best portrayal of “An Culture.”These two delicate jughands are like the golden vintage moving in the jug and the waters in the Chishui River. Meanhile, they are the perfect complement of the Taihu Lake positioned in the top of the jug. A true man loves the mountains. A wise man loves the sea. — Everyone to his own taste. Sipping Guizhou’s vantage in the beautiful land, what a wonderful thing!









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