2023 | Professional

MUSE Design Awards Platinum Winner

"Spring Carnival" display design

Entrant Company

NI NI

Category

Interior Design - Commercial 

Client's Name

Hangzhou Xingying Culture and Art Co., Ltd

Country / Region

China

This set of decorative display was landed in Hangzhou's Huanglong Vanke Center mall on Christmas Eve to create a festive atmosphere for the mall's Christmas and New Year's activities and to increase customer traffic. We broke the idea that most of the previous display installations are static, this time the whole installation is a huge, movable device, the gift conveyor belt throughout the whole installation, the whole conveyor belt can rotate on its own. On the eve of Christmas, Christmas manufacturing factories often prepare gifts in advance and quietly put them in every corner, waiting to be found by the good little children. The huge gold dust pager can set the time to blow out the gold dust, and also put the lottery information into it, in which the user can make a lottery; the cross-dressing punch card area can change the scene, and the user can take photos in it, leaving a beautiful moment; the wishing phone booth in which the user can enter his or her own wishes for the coming year and the good wishes for the family, which will be given to each other after we collect them. The red holiday decoration increases the festive atmosphere and gives the public the expectation and desire for a better future. The decoration of the Wishing Phone Booth makes the distance between people closer, so that everyone can hear the blessings for each other, and the person who makes the wish also has a clear planning and cognition of his own future.

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