guyuelongshan Yellow rice wine

The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest rice wine in China. It is brewed using the most traditional brewing process, low alcohol, suitable for young people to drink daily. The designer found that Chinese rice wine has a long history and the design style is very primitive and backward. At the same time, its packaging design is also relatively old, not suitable for the aesthetic of modern young consumers, so when the designer does packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty. This idea was inspired by the famous Chinese painting "A Thousand Li River and Mountains", and the designer found that through the design and creation of the works on the drawings, it can realize the physical product, express the aesthetics of Chinese landscape painting and Eastern culture, pay attention to Chinese cultural elements, express the artistic conception of Chinese rivers and mountains, and spread Chinese culture.