2023 | Professional

MUSE Design Awards Gold Winner

Bixdo W66 Star-Sparkling Brightening Sonic Toothbrush

Entrant Company

Bixdo (SH) Healthcare Technology Co.,Ltd

Category

Product Design - Beauty & Cosmetic Products

Client's Name

Country / Region

China

Bixdo W66 Star-Sparkling Brightening Sonic Toothbrush is a blue light whitening toothbrush that uses nano blue light whitening technology. The high-intensity blue light promotes a rapid reaction between the customed toothpaste and the surface pigments of the teeth, resulting in long-lasting whitening effects. The intensity of the blue light is adjustable, allowing users to select the appropriate level based on their personal preference. The whitening effect is extremely powerful, with a real whitening increase of 6 shades in just 10 days. The outer circle of the brush head of this product is made of soft bristles with a surface polishing sphere, which protects the gums. The middle part has diamond-shaped bristles, providing strong cleaning power and containing light-conducting fibers to promote the absorption of blue light for enhanced whitening effects. Blue light is directly applied to the tooth surface through an optical fiber to enhance its effectiveness. The bristles are arranged in a special pattern, which helps guide water flow and toothpaste into the gaps between teeth when the toothbrush vibrates, resulting in efficient cleaning. There are two clusters of color-changing bristles on the brush head that will turn white after three months, to remind users to replace the toothbrush. In addition, the handle of the handle of the replaceable brush head is made of natural antimicrobial materials, making the product more hygienic. The overall appearance of this product incorporates a unique transparent element, which is simple but elegant. It innovatively uses an inner and outer tube design, with the outer tube made of gradient transparent PC material and the inner tube made of electroplated metal material, greatly enhancing the product's texture. The use of mirror polishing technology creates a highly transparent texture, breaking through traditional industry standards and creating a brand-new visual experience. IPX7 waterproof rating, which means it can be submerged in water up to 1 meter for 30 minutes without affecting its functionality, allowing users to enjoy a worry-free high-tech and fashionable lifestyle.

Credits

Tan Chengshen
Sun Mingzi
Zhao Ningning
Kim Michel
Xu Xi
Luca Brazzale
Yran Wang
Ray Liu
Jakob Nielsen
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