2023 | Professional

MUSE Design Awards Silver Winner

Xparkles Collar

Entrant Company

Bespoke Tails Ltd

Category

Product Design - Other Product Design

Client's Name

Country / Region

China

This case relates to the design of an interchangeable dog collar. Dog collars are normally fixed with invariable appearance in use. This collar is designed as an interchangeable ornament which in turn makes it unique. Users can change the accessories at any time according to their own preferences and the characteristics of their beloved pets. This unique design is meaningful for giving owners more choices and space for creativity. The interchangeable design allows pet owners to change the desired accessories that suit different occasions or moods. As a result, the pet’s collar reconciles with the environment or its owner’s wear which is perceived as tailor-made. The dog collar is understood as a way to express personality and interest, and to bring owner and pet emotionally closer. The interchangeable design and premium leather make it more serviceable. Its appearance readily changes as user replaces the accessories without removing the collar body.

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