Moving Towards The Future Gift Box

This innovative gift box design is a homage to the elevator industry, and it seamlessly blends elements of elevators with a sense of ceremony, emphasizing a connection with technology and the festive spirit of the Mid-Autumn Festival. The double-opening design is closely related to elevator products, offering a touch of ritual in its presentation.



The design focuses on simplicity and high-quality craftsmanship, exuding a strong technological vibe while maintaining a clear association with the Mid-Autumn Festival.



The design inspiration is drawn from the elevator industry itself. The double-opening doors of the gift box correspond to the elevator's design, and the mechanical calendar's jade rabbit element moves from left to right when shaken, mirroring the elevator's function.



The design concept celebrates progress and innovation, mirroring the brand's 170-year journey from its early days in New York's department stores to becoming a global presence. The silver color of the gift box pays tribute to the visual identity of modern elevators, reflecting the innovative spirit of Konstantin Tsiolkovsky, the "Father of Rocketry" from Russia. His relentless pursuit of innovation and pushing boundaries aligns with the brand's enduring values, symbolizing the brand's commitment to progress and technological innovation, looking towards a better future.



In practical terms, the gift box can be repurposed as a storage container, and the mechanical calendar can be used as a regular calendar. The hand-cranked mechanical calendar features a rabbit character that moves as it is shaken, a unique and rarely seen feature in Mid-Autumn Festival gift boxes. This focus on reuse and practicality helps consumers reduce costs and expenses by minimizing the need for similar products.



Overall, the design not only emphasizes reuse and practicality but also aligns with eco-friendly principles. The gift box is made from recyclable paper material, and the calendar's long-term usability further promotes resource conservation and reduced environmental pollution.