MainTur Furniture Oriental Aesthetics Museum

In the process of designing the overall exhibition hall, we aim to infuse aesthetics into every corner of life. We also hope that our design can provide a comprehensive cultural value output for MainTur Furniture and enhance the overall Chinese Oriental aesthetic temperament of the exhibition hall.

In this project, we emphasize the concept of modern Zen-oriented Oriental aesthetics, focusing on the continuity of visual space and placing a greater emphasis on Chinese minimalist aesthetics. When it comes to product design or space display, we believe it should not be superficial; it should elevate the underlying stories, thoughts and brand identity. Promoting the scarcity of intangible heritage products has resonated with consumers. This is also a part of our design approach, combining the engraving culture of the Xiling Seal Society, a historical and cultural relic of the West Lake in Hangzhou, with the main red from MainTur Furniture. The "form" of the hard furnishings blends with the "ambience" of the soft furnishings. The brand serves as a heritage and a bridge, evoking a spiritual resonance among the brand, culture, and users.

In ancient times, people considered the main traffic routes for carriages and pedestrians, known as the primary arteries and road network structure of the city. Therefore, we use this design technique to guide customers through various spaces, forming our layout. We refer to the locations with furniture as homes.

Another design technique is derived from the concept of the hall, inspired by the character "堂" in MainTur Furniture. This design approach signifies family reunion, and we have a "Si Shui Gui Tang" (四水归堂), representing the symbolism of generational inheritance. The model rooms represent the concept of home living.