2023 | Professional

MUSE Design Awards Gold Winner

2023 TAxT Taoyuan Technology Art Festival

Entrant Company

HIGHLIGHT Visual R&D Co., Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

Department of Cultural Affairs, Taoyuan / Arts Facilities Management Center, Taoyuan

Country / Region

Taiwan

The English pronunciation of the mandarin word referring to “Love” is coincidently, AI. Therefore “Begin AI Conduction from the Heart” in a way can be translated as “Begin to Love from the Heart.” Love is a kind of emotional and mental state from the heart. When you start transforming AI into a presentation and expression of love and art from the heart, AI will be no longer just cold data, but a technology that connects art; connect you and me emotionally.



Through 17 groups of artists/teams from all over the world, in their own languages, creativities and emotions to present us an extraordinary new vision of AI in 2023 TAxT Taoyuan Technology Art Festival. It is our hope to get rid of the negative image of AI as predators and deepfakes, and to rediscover the harmony between AI and our soul inside out, and feel the softness and beauty of AI combined with technology and art. When facing the rapidly-changing society, what we need is not only the advancement of technology, but rather the value that truly touches people's hearts.



For the exhibition content, through flow theory and digital game theory, six theme areas of flow immersion has been developed, including body immersion, fun immersion, space immersion, consciousness immersion, emotional immersion and shared immersion. In each theme area, human's love and pursuit of life are expressed through technological means. These six themes are not isolated, but interrelated and interdependent. Together, they build a holistic world, a world full of technology, art and love.



This exhibition is not merely a feast of technology and art, but also a spiritual journey. And you, as part of the exhibition, also participate in this dialogue between human beings and technology. Every interaction and every emotion you made makes this exhibition more complete and more alive. This is an amazing era. The combination of technology and art has opened up a new horizon. In 2023 TAxT Taoyuan Technology Art Festival, we see the power of technology and feel the beauty of art as well.

Credits

Executive Producer/HIGHLIGHT Visual R&D Co., Ltd.
Tseng Ching Ping
Curator
Chang Wen Chieh
Production Supervisor/HIGHLIGHT Visual R&D Co., Ltd.
Lin Meng Kun
Project Manager/HIGHLIGHT Visual R&D Co., Ltd.
Lin Ko Chiang
Project Management/HIGHLIGHT Visual R&D Co., Ltd.
Hong Dian Li
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