Ipsos Shanghai Capitaland Office

Global leader in market research, IPSOS had a clear vision in mind as they planned their new office in Shanghai, China. They wanted an office space that not only feature the latest trends but also one that will retain their valued employees. IPSOS recognized the importance of a workplace that resonates with the contemporary workforce.

Interweaving Culture with Brand
IPSOS is synonymous with individuality, diversity, and creativity. DB&B Shanghai’s design team embraced these values, breaking away from conventions in surge of innovative ideas. The design idea aligns with IPSOS' belief that people are the most critical assets in the workplace. Hence, creating a space that promotes social connections, interactivity, and supports employee well-being was paramount.
The design concept was inspired by the unique cultural and architectural characteristics of Shanghai, combined with elements that resonate with IPSOS' corporate culture. The result is a space that truly represents both the city and the brand.

Connected in Unique Ways
Color selection played a vital role in creating a sense of engagement and connection within the new workplace. A "green wall" incorporating IPSOS' corporate colors guides the path from the entrance to the office spaces. This design fosters a stronger sense of identity for employees as they step into the office. Furniture, acoustic panels, carpets, and wall colors all reflect IPSOS' branding. The carpet colors not only provide orientation but also define the designated work areas for different departments.
One standout feature of the design is the four distinctive seminar rooms, each with a unique design style. These spaces cater to visitors and clients from diverse backgrounds, ensuring a memorable experience.

In conclusion, the IPSOS office design integrates the company's culture and values into a contemporary workspace. The space fosters creativity, diversity and well-being, ensuring IPSOS retains its valuable workforce while staying in line with current trends.