Guangdong Technology Financial Group Exhibition Hall

The design of this project continues the design concept of Forging the Future for the Group Building, making it an embodiment of the brand's values. By conveying a spirit of creativity and craftsmanship, it aims to construct a highly influential brand asset, designing a multimedia exhibition hall that embodies the distinctive features of the Group.

We approach understanding and embracing the Group’s culture and its new era of innovation and entrepreneurship development from the perspectives of key consciousness and unlocking consciousness. We explore how to apply the Group’s wisdom to solve real-world problems. The introduction of the Kongming lock's artistic interpretation infuses the exhibition hall itself with artistic, philosophical and rich cultural significance.

The project layout follows a "1+4" framework, consisting of a lobby and the construction of four themed exhibition halls. The lobby serves as the representative space for visual imagery, corporate promotional videos and elements of corporate culture. The first exhibition hall, through four positioning narratives: mission positioning as a crucial platform for serving provincial technological innovation, development milestones, outstanding achievements in the technology finance industry and being a benchmark in integrating party building with business in state-owned enterprises, discusses what the Group is. The second exhibition hall, through four focal points: strengthening technology venture capital, expanding the technology industry, optimizing technology support and promoting industrial and financial operations, describes what the Group does, emphasizing its commitment and concrete accomplishments. The third exhibition hall utilizes a long-scroll display and interactive touch screens, along with column-shaped displays resembling a tree trunk, with 20 small screens as branches and 6 column screens as the trunk. It showcases the Group's journey from shared growth to shared achievements, using screen content to enable visitors to quickly understand the Group's strengths, resources and characteristics, explaining what the Group can offer. The fourth exhibition hall envisions the future through three different technological display methods, elucidating the Group's aspirations.