China   |  2020

GuoCuiWuDu

Entrant Company

ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Packaging Design

Client's Name

Beijing yuxinlong Wudu Ecological Technology Development Co., Ltd.

Sub-Category

Wine, Beer & Liquor

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security. Therefore, we determined “cleanliness” as the keynote of package design to manifest the biggest feature. To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap. Looking at the entire package design, its unique form presents distinctive oriental aesthetics and corresponds with the idea of medicinal brewing behind the product.

Credits

Creative director
XiongBo Deng
Designer
XiongBo Deng
Illustration
XiongBo Deng
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