2023 | Professional

MUSE Design Awards Gold Winner

Luxury Packaging

Entrant Company

Parfums d‘Elmar

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

Switzerland

After a very successful launch, in 2022 the line was completely reworked and significantly enhanced. However, the brand‘s luxurious presence and its ethos of making an unusually large investment in superior fragrance ingredients remains unchanged.



With a perfume oil concentration of 35 percent – known as “Quintessence de Parfum” – the fragrances leave a very long-lasting impression on the skin.



Parfums d‘Elmar is a response to the desire for opulent luxury. Heavy hand-polished crystal flacons, semi-transparent colored glass and massive gold-plated zamac caps embody the emotions triggered by the fragrances: exotic opulence meets Western complexity. The names of most of the perfumes in the line have Hawaiian origins and spirit the wearer away into a dream world in which the individual‘s unique scent signature comes into play.



Luxury and perfume go hand in hand. That said, Parfums d'Elmar is synonymous with luxury and the lifestyle that comes with it. The logo on the gold metal plate on each bottle features the Family Métry crest, a symbol of pure luxury.



On acquiring one of these fragrances, just by holding the beautifully designed bottle, one immediately understands the subtle message of opulence, class and elegance, intended for the discerning buyer.



Credits

CEO & Founder
Elmar Métry
Co-Founder
Angelika Métry
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