GUOTAI Old Summer Palace-Jiachen Dragon Liquor

The packaging of this "Old Summer Palace--Year of the Dragon" Chinese liquor is a classic blend of tradition and modernity. The design of the outer box and the bottle is inspired by the artistic elements of the Old Summer Palace Gardens and the "Dragon" totem culture of the Chinese Zodiac. The aim is to pay homage to Chinese culture, history, and traditions with modern craftsmanship, creating a profound and meaningful experience.
The Old Summer Palace is a model of Chinese and even world architectural art and culture. The packaging design innovation lies in referencing the classical architectural style of the Old Summer Palace in printing on both the outer box and the bottle body. By incorporating the elements of the Old Summer Palace on the outer box, customers can easily identify the packaging theme at first glance. The bottle features a vivid and dynamic image of the delicate Hall of National Peace gate, making it more than just a container for liquor. It is, in fact, a work of art that resonates emotionally with consumers, connecting them with history and culture. The bottle cap design is remarkably clever. The dragon head on the bottle is inspired by the architecture of the Old Summer Palace, and the three-dimensional shape on both sides of the bottle showcases the majesty and nobility of the dragon as a symbol of the Chinese nation. It conveys the beautiful symbolism of power, honour, luck, and success.
The Old Summer Palace's traditional architecture and the creative packaging of the ancient dragon totem both showcase a flawless blend of history and modernity. They represent the intersection of traditional culture and technological innovation, providing users with a multi-dimensional drinking experience and spiritual enjoyment.