2023 | Professional

MUSE Design Awards Design of the Year Winner

ATOWAK COBRA

Entrant Company

ATOWAK

Category

Fashion Design - Watches

Client's Name

Country / Region

China

This wristwatch seamlessly combines the biological structure of the Black Mamba with modern design elements, showcasing the cunning of the Mamba snake alongside modern refinement. The top of the case is adorned with carbon fiber reflective scales, faithfully replicating the texture of a Mamba snake's skin, while the watch hands take on the appearance of venomous stingers, exuding a fierce and sharp aura. The design inspiration for the Mamba Snake wristwatch is derived from the Mamba Eyelash Viper, incorporating multiple materials and facet design techniques, seamlessly blending artistry with materials. It embraces the concept of biomimicry, aiming for the harmonious unity of nature and modern design, exploring the common ground among humans, nature, and design to present time in an innovative way. The timekeeping system employs a mortise and tenon-style three-dimensional star-wheel design, combined with a structure of carbon fiber levers and aluminum axles, capable of withstanding heavy loads while maintaining remarkable elasticity. The multi-faceted biomimetic design aesthetic shapes the watch to resemble the head of a Mamba snake, with straight lines reminiscent of diamond cuts, showcasing personality, strength, and dynamism. The hour hand is displayed in a digital facet style, and the dial is tilted at 20 degrees, aligning with ergonomic principles. The unique quick-change strap design eliminates the need for tools when swapping straps. In summary, the biomimetic design philosophy of the Mamba Snake wristwatch calls for more designers to focus on the fusion of nature and products, using innovative methods to achieve harmony. This wristwatch is not just a means of expressing time; it's a masterpiece that perfectly combines nature and modern aesthetics.

Credits

Johnny Deng
The Atowak design team
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