2023 | Professional

MUSE Design Awards Silver Winner

Huacha International Wuxing shipping series product package

Entrant Company

Hunan Perwo Cultural Idea.,Ltd.

Category

Packaging Design - Retail

Client's Name

Huacha International Wuxing shipping series product packaging design

Country / Region

China

Huatea International aims to bring Chinese tea into thousands of households, and in 2023, it will launch a comprehensive theme promotion called "Lighting up Homes, Bringing Good Health to the World," with Chibi Qing Brick Tea as the starting point.



Drinking tea is for health, and culture adds more depth to tea. Tea, as a gift, meets the essential needs of many occasions. Whether in business, for individuals, groups, or even nations, tea as a gift is not only about health but also a tasteful choice.



The Five Elements is an ancient Chinese philosophy used to explain the formation and relationships of all things in the world. It represents "happiness, joy, health, peace, and longevity" and emphasizes a holistic concept, aiming to describe the movement and transformation of things. Originally, the Five Elements referred to "five materials," namely water, fire, wood, metal, and earth. In the "Zuo Zhuan," it is mentioned, "Heaven produces the five materials, and the people all use them." Later, it referred to the five material elements that constitute everything in the universe. During the late Western Zhou period, Shi Bo proposed the idea of "mixing earth with metal, wood, water, and fire to create a hundred things," reflecting the exploration of the relationships between things.



The packaging design of the Five Elements Fortune Series Qing Brick Tea products is inspired by the Chinese Five Elements philosophy and integrates the essence of metal, wood, water, fire, and earth. Each tea leaf is carefully selected and crafted to showcase the unique beauty of the Five Elements.

Credits

He Kunpeng
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