2023 | Professional

MUSE Design Awards Gold Winner

MEN'S SOY AMINO ACID OIL-CONTROL CLEANSING FOAM

Entrant Company

Hangzhou Chunmei Intelligent Technology Co.,Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The standout feature of the product lies in its dual-layer design, where the inner bottle adopts a public mold, while the outer shell utilizes a private mold. The color scheme employs the brand's iconic red and silver, creating a striking contrast effect. The outer interface is crafted with an S-curve design, accentuating the product's key elements and ensuring swift consumer recognition at first glance.

The exterior design of this product abstracts the looping arrow from the brand's logo into geometric elements, integrating them seamlessly into the bottle's design. By simplifying the pattern motifs, the design achieves a natural harmony. Dynamic geometric curves and a vivid red-silver contrast underscore the product's youthful vibrancy. The shell features a semi-transparent frosted texture and silver electroplating, effectively merging the brand's essence with contemporary design elements, presenting an entirely fresh and dynamically athletic visual identity.

The product takes user comfort into consideration by optimizing container shape, size, and material, ensuring an effortless grip and usability for men. Additionally, careful attention has been given to pressing, rotating, and opening mechanisms, preventing any inconvenience to users. The selection of visually appealing packaging enhances the product's allure and recognition. Clear and comprehensible text and icons on the product labeling and instructions aid users in quickly understanding the correct usage of the facial cleanser.

PETG for the outer casing and ABS for the bottom, presenting a refined modern appearance while delivering outstanding impact resistance and durability. The high transparency of the PETG outer casing allows for clear visibility of the internal structure and decorations, enhancing the product's allure and display effect. The environmentally friendly and easy-to-process nature of this material enables its widespread application in various fields, meeting both aesthetic and longevity demands.

The inspiration isn't limited to the brand's ICON; it's also rooted in functional aspects and user needs. The S-shaped structure enables effortless single-handed lid opening for men. The foam pump can be pressed over 3,000 times, and the detachable design, paired with replaceable bag-shaped product contents, contributes to reducing plastic usage.

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