2024 | Professional
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The character "酒"(Jiu in Chinese) has undergone rich transformations in form from pictographs to modern simplified characters, but its cultural connotations remain consistent. Initially resembling a wine cup, it later evolved to combine the shape of a person with a wine cup, reflecting the joyful attitude of ancient people towards drinking. With the changes of the times, the character gradually simplified and abstracted, but its core essence remained unchanged. Whether in oracle bone inscriptions, bronze inscriptions, or seal script, one can feel its profound cultural significance.
Pengzu, a symbol of longevity and health in Chinese history, inspired ancient people to pursue longevity and health with the legendary story of "living for eight hundred years, and everlasting longevity." Today, Pengzu Mountain's Everlasting Wine inherits his wisdom of health preservation, showcasing the beauty of life. This wine embodies historical heritage and health philosophy, crafted by Maotai's master brewers, blending classical elegance. Each drop of wine is imbued with reverence for life and a sense of time.
The design of the bottle is inspired by the pictograph of the character incorporating elements of bamboo and mountain rocks, symbolizing the resilience and evergreenness of life. The color rendering is deep and elegant, captivating like a landscape painting. Pengzu Mountain's Everlasting Wine is rich and mellow, tasting like a journey through time with a lingering aftertaste. The patterns on the bottle symbolize the cycle of life and the passage of time, inheriting Pengzu's health philosophy, and wishing the drinkers longevity and eternal youth.
Credits
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Shanghai Tan Gen Cultural Communication Co., Ltd(上海昙亘文化传播有限公司)
Category
Landscape Design - Other Landscape Design
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Chongqing Jiazhi Jiachuang Technology Co., Ltd
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Product Design - Windows, Doors
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Guangdong Xingeng Ecological Environment Engineering Co., Ltd.
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Landscape Design - Garden Landscape
Entrant Company
Suzhou Huage Furniture Technology Co., Ltd
Category
Furniture Design - Bedding