2024 | Professional

MUSE Design Awards Gold Winner

XUGU Tea Industry | Brand Packaging Visual

Entrant Company

LI ZHAN YU

Category

Packaging Design - Retail

Client's Name

XUGU Tea Industry

Country / Region

China

GUGU, with the brand slogan "Select Good Tea, Trace the Root", has high-quality, diverse, affordable tea sources from all over the country



In the past, tea, as a traditional Chinese culture with important social attributes, appeared in festivals and gift giving consumption scenes. With the progress of consumption in the times, traditional culture needs to be inherited and developed in a way that keeps pace with the times



Future! Tea products are not limited to agricultural products, gifts, or business It will gradually move towards retailing, contextualization, socialization, convenience, youthfulness, and daily life



The overall design style combines Chinese and Western elements, combining tradition and modernity, sculpted with traditional Chinese temperament, and interpreted with Western minimalist aesthetics to create a diversified and youthful brand!



In terms of packaging innovation, NFC chips are implanted, and phones that support NFC will pop up near the packaging box and enter the "Continuation Station" interface. You can view daily news information, dates, and knowledge about tea culture, while supporting customized exclusive pages for enterprises. You can also experience the world's leading (Chat GPT). Our innovation will truly integrate tea culture into life, keep up with the times, and constantly optimize and innovate!

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