2024 | Professional

MUSE Design Awards Silver Winner

Broken Bridge to Love Package Design

Entrant Company

Shanghai Yiling Technology Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Stars know the heart Liquor Industry Co., Ltd

Country / Region

China

The brand is called "Broken Bridge to Love", which contains the love story of the Cowherd and the Weaver Girl. This is a famous ancient Chinese folk legend. Every year on the seventh day of the seventh lunar month, the Cowherd and the Weaver Girl can meet on the Magpie Bridge. And our "Broken Bridge to Love" brand uses the images of the Cowherd and the Weaver Girl to tell the story of young men and women breaking up due to emotional breakdown, in order to create a breakup emotional wine for young men and women who encounter emotional problems.

The packaging design unfolds with the scene of Cowherd and Weaver Girl standing on the Magpie Bridge, expressed in the form of illustrations. The story depicted in the illustrations is different from the legend that the Cowherd and Weaver Girl met on the Magpie Bridge, but broke up on the Magpie Bridge to represent the breakdown of their relationship. There are a total of 2 cans in a set of products, with the blue cans representing the Cowherd and the red cans representing the Weaver Girl. The two pots are spliced together, which happens to be the scene where the Cowherd and the Weaver Girl break up on the Magpie Bridge.

Credits

Chief designer
lingwang
More Silver Winners
Landscape
2024
MUSE Design Awards - China Fairy Mountain 1003 POLO CLUB Women's Polo Club

Entrant Company

LI XUESONG

Category

Landscape Design - Playspace Landscape

Interior
2024
MUSE Design Awards - Home with Converging Light

Entrant Company

MR STUDIO Co., Ltd.

Category

Interior Design - Residential 

Fashion
2024
MUSE Design Awards - The Aesthetics of Waiting

Entrant Company

Juwon Jeon

Category

Fashion Design - Avant-Garde

Interior
2024
MUSE Design Awards - Chinese Exhibition Area in Cyprus International Book Fair

Entrant Company

Beijing Yinzhu Construction Engineering

Category

Interior Design - Exhibits, Pavilions & Exhibitions