GREENGOLD-Project Of Fat Out

We started off the Chinese New Year with our 『Project Of Fat Out』 gift box, including GREENGOLD’s best-selling slim product, ALL NEW TURMERIC II and KUDZU FLOWER. We visualised our daily lavish meals as a ‘Fat Monster ’. And GREENGOLDS’s slim products as a ‘Samurai’ slaying the ‘Fat Monster’. Giving a hint to our customers to indulge in meals and sweets during holiday season.

The design of the package took inspiration from popular Chinese New Year dishes, including steamed fish, braised meat, and fried dumplings. With the image of a ‘Fat Monster’, going up against a ‘Samurai’ holding a rifle on one hand, and a samurai sword on the other. Both weapon shows the analogy of where ALL NEW TURMERIC II and KUDZU FLOWER’s ingredient is originally sourced, the U.S. and Japan. The package material utilizes silver foil card and frost, with the touch of Brand’s color, green and gold, deliverimg a luxurious and delicate Ukiyo-e style towards the presentation.