2024 | Professional

MUSE Design Awards Gold Winner

Time

Entrant Company

FOOFOO

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Drawing inspiration from 'Zero Carbon' and 'Health & Sustainability,' our design embodies the minimalist philosophy of 'Less is More.' With meticulous attention to human-centric design details, surface treatments, and ergonomic considerations, we've dedicated ourselves to crafting this eco-friendly, health-conscious, and practical bicycle for children. We want them to relish in the comfort and ease of riding and experience the beauty of life's precious moments.

The hub design of this bicycle draws inspiration from clocks, crafted with precision through high-gloss cutting techniques. The clock markings on the high-gloss surface shimmer brilliantly, seamlessly infusing the brand philosophy of 'Green Time, Infinite Trails.' This achieves a harmonious blend of mechanics and aesthetics. The clock elements on the hub are not just decorative; they symbolize the shared journey of time and growth, conveying a brand image of vitality and dynamic movement. This imparts boundless positive energy for users, inspiring continuous growth and progress.

The frame undergoes a process of precise cutting, color baking, applying filmless labels, and a final oil spray. With four layers of paint and an additional layer of fine oil, the frame's surface is rendered smooth, flawless, and exceptionally durable, ensuring both aesthetic appeal and longevity. The combination of cylindrical and conical emblems provides a rich tactile experience, brimming with vitality and personality. Critical components such as handlebars, stems, seatposts, and cranks are constructed from high-performance aluminum alloy, treated through anodization for an enhanced surface texture and superior corrosion resistance.

This bicycle features an ultra-lightweight aerospace-grade magnesium alloy monocoque cast frame, known for its high strength, minimal weight, and impact resistance. Through the process of monocoque molding, potential issues such as false welding or missing welds, common in traditional welding methods, are eliminated. This ensures a lightweight and stable ride, providing users with the confidence to cruise the roads and enjoy the pleasure of cycling without worry.

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