2024 | Professional

MUSE Design Awards Gold Winner

Centenary Charm North Latitude 38° Centurion Vine

Entrant Company

Shenzhen Juchenju Modern Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The Centenary Charm North Latitude 38° Centurion Vine, crafted from high-quality grapes irrigated by the Yellow River at the foothills of Helan Mountain, North Latitude 38°, is a testament to a century of allure. Its packaging ingeniously incorporates the oldest centurion vine from the Helan Mountain foothills estate, serving as the visual centerpiece. With its striking design, it conveys the unique flavor and texture of the North Latitude 38° Centurion Vine to the observer. Elements of the river landscape are also integrated, endowing it with a profound and distant ambiance, a perfect fusion of nature and history.

In the design of its bottle, North Latitude 38° Centurion Vine employs stereoscopic embossing techniques to vividly present the image of the old centurion vine. From the front, it resembles a brushstroke, depicting the meandering and resolute flow of the Yellow River. Viewed horizontally, it resembles the undulating terrain of the Helan Mountains; seen vertically, it mirrors the ceaseless flow of the Yellow River basin. This dignified and elegant style not only endows it with a unique artistic beauty but also represents the brand's history and dedication. The distinctive appearance highlights the natural flavor of the Centurion Vine, making it irresistibly captivating at first glance. Whether for a gathering or as a gift, it is the perfect choice.

Due to the damaging effects of ultraviolet light on the quality of the wine, it should be stored away from direct sunlight. Therefore, Centenary Charm uses high-quality glass bottle to ensure stable taste, rich aroma, and long-lasting charm. And its outer layer is formed with a high-temperature spray coating, presenting a mysteriously elegant black hue. This not only effectively prevents the liquid from deteriorating due to direct sunlight but also visually imparts a sense of nobility and mystery. This complements the ancient vine relief design and adds to its aesthetic appeal. The outer box is made of biodegradable eco-friendly materials with lower carbon emissions in production and can be recycled, contributing to a circulatory economy and sustainable development.

Credits

Jiang Shengyuan
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