Behind the wheel of a Scandinavian design

The Polestar adopts a Scandinavian design inspired by Nordic architecture, instead of the streamlined shapes and fluid curves typical of traditional vehicles. Such a design is marked by a focus on simple, clean lines in the exterior, and functionality in the interior. In this way, the vehicle is more like a moving Nordic building, featuring practicality and a modern aesthetic.
In terms of aesthetics, the Polestar extensively uses simple and clean lines without any frills. The vehicle mainly employs soft, neutral colors supplemented with one or two vibrant accent colors, which not only embodies its individuality and liveliness, but also strikes a balance among fashion, dynamism and calmness. Furthermore, the simple geometric shapes result in a cleaner and purer visual effect.
Functionally, the Polestar utilizes a flat and organized EV platform to offer some extra drawer storage spaces under the actual trunk, which provides a private and convenient option to store small items, thereby enhancing the practicality and uniqueness; the highly digitized control panel perfectly integrates the vehicle information and the vehicle control system, to give a strong sense of technology. This aligns with the modern trends of vehicle design, and greatly improves the operating experience for users.