Arc'teryx Songtsam Linka Store

Shangri-La in Yunnan Province is considered a pure land by outdoor enthusiasts for its abundant mountain resources. Hiking through Shangri-La, looking into the distance from the top of the mountains, one will immerse in the peaceful and quiet greenery and desire for the outdoors. As a result, it naturally becomes an extremely enjoyable and wonderful thing to experience outdoor sports.

The "destination" store of Arc'teryx in Songtsam Linka, Shangri-La, is not only the "most beautiful Arc'teryx store", but also the experience center of Mountain Classroom, an important IP of Arc'teryx. The purpose of the "Destination" store is to bring the professional products and ultimate services of Arc'teryx to the outdoors, and to provide 'Arc'teryx fans' with a home away from home in the mountains at an outdoor destination.

The local outdoor landscape has been incorporated into the store design and a thoughtful selection of decorative materials enhances the in-store displays and outdoor attributes. The design strives to deliver a harmonious experience with nature and the Arc'teryx brand by immersing customers in the store.

Opening a store in a location far away from the city's core business district may be "the opposite" for other brands. But for Arc'teryx, it is more logical because of the alpine spirit in the brand's DNA. This action has a deeper underlying logic - is still to meet consumers as the core, for them at the right moment and the right scene in a timely manner to introduce the most suitable for the current needs of quality services, to provide a home away from home, and can be exchanged with fellow alpine travel destination".

The design responds to Arc'teryx's vision of having its footprints in the mountains, highlighting the brand's DNA and capturing its essence. The design team deeply understand that the key to the project does not lie in grand facilities and design, impeccable service, or a high degree of privacy, but rather in a lifestyle that is characterized by cultural traits and life attitudes that resonate and satisfy consumers emotionally.