Nakhla

In the heart of the new Grand Egyptian Museum, a retail pavilion takes center stage hosting the country’s most iconic brands. Nakhla, a family owned legacy jeweler was selected amongst the very few to be featured in this location. When the second generation of the Nakhla family was looking to design their flagship location, Yasmina Makram felt like a natural choice for them. Nakhla’s bespoke pieces draw on a strong connection between the family of Coptic Egyptian designers and their ancestors. A handcrafted unique sensibility is synonymous with this brand, inspired by historical notes yet remaining avant-garde.



Using Ancient Egypt and Coptic ancestry as the focal point, the space was purposefully transformed into an experience. A respectful approach to the design process began by looking at Ancient Egyptian architectural techniques. The pride of Nakhla and YM in their heritage allowed for a synergetic relationship between the two. For a truly convincing experience the design could not be literal; it is a study in the composition of temples but reimagined in contemporary use. What was achieved was a sense of belonging to another world and yet adhering to retail relevant architecture, which compels from the facade to its interior. Addressed with modern design elements but with solid understanding of ancient processes and materials. It truly facilitates a design language, which speaks in passion, historical understanding and legacy but in a non-traditional way.



Another vital point was that the femininity yet boldness of Nakhla’s pieces were showcased and empowered. Revering the Ancient Egyptian queen, the location is a study in Nefertiti’s neckline, feminine lines juxtaposed against rough temple stone. The homage to Nefertiti stands out but the use of natural materials and colors connects to the wider landscape of the museum so that it is not insular. Resulting in a spatial experience that continues the momentous feeling you get entering the Grand Egyptian Museum.