2024 | Professional

MUSE Design Awards Silver Winner

Xiangpiaopiao Dahongpao

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Xiangpiaopiao Food Co., Ltd.

Country / Region

China

Xiangpiaopiao Dahongpao Fresh Milk Tea needs disruptive, unconventional new packaging to establish a unique position in the market. Tea culture is of long history in China, so a new package for a tea-making brand Xiangpiaopiao will be inspired from ancient tea legacy. By merging traditional Eastern aesthetics with contemporary artistic values, using Chinese red, unique Chinese character typography, and the shape of the bottle, it displays a simple and direct modern expression, setting Xiangpiaopiao apart in the beverage industry.

Credits

Chief Designer
Tiger Pan
Technical Director
Xie Zhangkun
Executive Designer
Chen Yiwen
Executive Designer
Duan Ruochen
3D Rendering Artist
Ma Chao
Project Manager
You Hua
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