2024 | Professional
Moutai Flavored Latte
Entrant Company
Shenzhen Tigerpan Design Co., Ltd.
Category
Packaging Design - Retail
Client's Name
Luckin Coffee Inc.
Country / Region
China
Moutai represents the pinnacle of luxury in traditional Chinese liquor for its consumers, while Luckin Coffee is the popular coffee brand among the youth. The Moutai Flavored Latte combines these two, offering consumers a novel tasting journey. It injects fresh vitality into the traditional industry while expanding the popularity of emerging brands, epitomizing the perfect fusion of traditional cultural elements and modern consumption trends.
Credits
Entrant Company
Chengdu Fenggu Muchuang Packaging Co., Ltd.
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
Shanghai Tan Gen Cultural Communication Co., Ltd（上海昙亘文化传播有限公司）
Category
Landscape Design - Other Landscape Design
Entrant Company
Dai Bin,Ma Yun Xia,Wang Cheg Rong,Yang Hug Li,Chen Shi Lei
Category
Interior Design - Hotels & Resorts
Entrant Company
Chongqing bo&jing Supply Chain Management Co., Ltd.
Category
Product Design - Energy Products & Devices