Niulanshan Limited Edition Zodiac Dragon

The 12 Zodiac animals are the 12 animals that match the 12 earth branches in China. Like the zodiac signs, every Chinese is full of love and imagination for the 12 zodiac animals. Niulanshan wine is one of the largest baijiu brands produced and sold in China. 2023 is the Year of the Dragon, the Chinese zodiac. It is the fourth limited edition in the series launched in the Year of the Dragon after Niulanshan · Zodiac Ox and Zodiac Tiger Rabbit.

Our design focuses on thinking about how to escape from the stereotypicaforms of realistic sculptures in the market before and uses abstract modelinglanguage with more characteristics of The Times to reflect the characteristicsof the head modeling of each zodiac animal and stimulate the imagination ofthe audience, that is, it has the individual characteristics of a single productbut also has the visua language commonality between series. The straightline shape of the bottle is cut with a knife, which is clean and neat. The seriesis unifed, maintaining the sense of family, and showing the traditional beautyof Chinese style and the uncompromising character. This is the consistentattitude of the Niulan Mountain brand.

Regarding the brand design, we removed everything except for the mostimportant calligraphy font "Niu"(Ox). Extending the last stroke emphasizes theChinese meaning of "Niu (a slang for 'awesome ) till the end” which implies agreater desire to reach our goals.