2024 | Professional

MUSE Design Awards Silver Winner

Taichi universe original Gourd-Shaped Baijiu Bottle

Entrant Company

Shanghai Yihe Lightyear Design & Planning Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

This white liquor bottle design draws inspiration from Chinese gourd culture, showcasing a distinctive silhouette and elegant charm reminiscent of classical art. Through adjustments in curves and proportions, it integrates influences from ancient pottery painting patterns, Song Dynasty tea utensils, and Qing Dynasty porcelain vase lines. The upright body design and balanced weight distribution offer a modern take on traditional aesthetics, resonating with the concept of Tai Chi for harmony and balance.



Influenced by Taoist culture, the design blends modern Chinese minimalistic aesthetics with traditional gourd symbolism. The bottle features a lifelike cloud pattern on the cap, inspired by relief carvings in seal engraving art, enhancing its elegance. The ink-green color contrasts with the white liquor, accentuating its refreshing quality. Flat front and back surfaces resemble naturally cut marble, adding depth to the design. With a concave bottom plated in silver alloy, the bottle reflects light, ensuring clarity even in low-light environments. Compact side design and embossed font provide a comfortable grip and stable handling. The brand logo always faces the customer, enhancing brand impression and communication.

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