2024 | Professional

MUSE Design Awards Silver Winner

BOTANIERA Refined Soothing Repair Series

Entrant Company

CHUN XUE Creative Design

Category

Packaging Design - Beauty & Personal Care

Client's Name

Botaniera (Hangzhou) Health Science and technology Co., Ltd.

Country / Region

China

This skincare packaging has been designed around the unique botanical ingredient Dendrobium, with a focus on minimalist aesthetics. The packaging employs a fresh colour scheme derived from Dendrobium to highlight the product's safe and reliable skin-repairing efficacy.

The design team drew inspiration from the different colours of the Dendrobium plant and featured a gentle green gradient colour for the bottle, which echoes the image of organic plants. The transparent frosted material and silver shoulder sleeve complement the gradient colour, providing users with a fresh aesthetic experience that aligns with the product's natural and soothing characteristics. The brand's logo is embedded in the silver shoulder sleeve using intaglio, adding a touch of sophistication to the packaging.

It is notable that the brand innovates a living tree epiphytic technology to domesticate wild Dendrobium and make it grow upwards around a fir or fruit tree. The design team incorporated this concept into the packaging by using an irregularly curved slogan on the bottle, highlighting the sense of dynamism and vitality. The 30° large icon on the bottle corresponds to the golden origin of the Dendrobium, which is Yandang Mountain of Wenzhou, located at the latitude of 30° north.

In terms of functionality, the vacuum pump structure of the packaging effectively avoids the inactivation of internal ingredients and ensures the precise amount is dispensed to avoid wastage. The pump head is ergonomically designed with a recessed area for the user's hand press, facilitating the extraction of the liquid.

Credits

Owner-Principal/ CHUN XUE Creative Design
Xiang Tian
Designer/ CHUN XUE Creative Design
Yuzhi Zhang
Visual effects technician/ CHUN XUE Creative Design
Youpeng Sun
Designer/ CHUN XUE Creative Design
Huijie Weng
Founder/ Botaniera (Hangzhou) Health Science and technology Co., Ltd.
Yuzhan Fang
Design director/ Botaniera (Hangzhou) Health Science and technology Co., Ltd.
Bingyu Xu
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