2024 | Professional

MUSE Design Awards Silver Winner

Mooncake gift box for Kimpton Bamboo Grove Suzhou

Entrant Company

Unicorn Brands Research Lab

Category

Packaging Design - Brand Partnership / Collaborations

Client's Name

Kimpton Bamboo Grove Suzhou

Country / Region

China

Kimpton Bamboo Grove Suzhou is the first luxury hotel on the mainland of the InterContinental Group. The hotel draws inspiration from the local culture, and both interior and exterior spaces are adorned with elegant design elements reminiscent of the renowned Suzhou restaurant, Old Bamboo Shine.





We have customized a mooncake gift box for the hotel this time. The design is inspired by four

artworks: "Rush," "Reflections on an Apple" [Lingyun Pagoda], and [Metallic Pine Tree], using their contour lines to depict the cultural charm of Old Bamboo Shine.



The gift box is designed to resemble an open book, with blank spaces displaying the artistic beauty of "separated yet unseparated, demarcated yet undemarcated" in Suzhou gardens. Through this simple and elegant design, we aim to convey the essence of Suzhou's cultural charm.



The packaging uses FSC-certified paper to meet environmental protection requirements and express our appreciation for natural harmony. Overall, the design concept is friendly and approachable, aiming to deliver a comfortable and peaceful Mid-Autumn Festival greeting.

Credits

Chief Designer
Liu Yi
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