Liang Bai Kai in Red

Jinmailang,founded in 1994,is one of the leading enterprises in China's food industry.Its Liangbaikai brand has an annual sales volume of 3 billion,which is highly praised and tr usted by consumers.Chinese people have the habit of drinking cold Baikai since ancient times.The connection behind this habit is traditional Chinese culture,and the color tha t best represents China is undoubtedly red.

Taihe Decoction,recorded in Li Shizhen's Compendium of Materia Medica,is boiled water.Today's Melang Liangbaikai is water that has been boiled at 125C,which is more suit able for the constitution of Chinese people.The mouth of the bottle is inspired by the hot water bottle,which is directly associated with the boiling water.The hot water bottle,as a daily necessity for every household to carry the boiling water,has a more warm feeling.The bottle body and bottle label are divided into a golden ratio of 1to 1.618,which is a mo re harmonious and rigorous artistic beauty.

The color of Liangbaikai text changes from black to red.Red reminds people of the temperature of cooked water at a glance,which reflects the product properties of Liangbaika

i.If the original picture is soft warm water,the present picture is steaming hot water.The function of the ribs on the bottle body is to ensure that the bottle shape is not easy to de form and increase the supporting capacity.At the same time,the round bottle is not easy to slip and increase the grip and adhesion.

Marketing activities: 2023 New Year's Eve,jinmailang Liangbai Kai with a bright hot Chinese red ,in Beijing Jingxin Building,Shanghai Global Port Twin Towers big screen shout ‘want to red want to crazy’, ‘2023 see you’,become a hot topic announced upgrade product packaging.Then,over the Qingdao Olympic Sailing Center, 1000 drones were used to launch a large drone light show with the theme of "The Beauty of China is just red". The huge clock,the mighty Chinese dragon,the poetic scroll,the national beauty and the fr agrance of peony, and the magnificent pictures were all full of momentum for the "explosion of red"in Liangbaikai.