2024 | Professional

MUSE Design Awards Gold Winner

Hanwu Yu•Wentian

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Gansu Hanwu Winery Industry Co., Ltd.

Country / Region

China

Hanwu Yu is a famous wine brand in Jiuquan City, Gansu Province, China, Hanwu Yu Baijiu has a long history of brewing, from China's Han Dynasty Han Wu Di began to inherit so far has a history of more than 2,200 years, soy sauce wine originated in the period of Han Wu Di, so around the Han Dynasty culture and Han Dynasty aesthetics to design the Chinese traditional culture and aesthetics, with the modern simple and stylish visual language to express, "only the nation's , is the world." Let the world know more about Chinese culture and aesthetics, the bottle is inherited from the Han Dynasty red and black lacquer flat jug wine vessel, the color selection of the Han Dynasty popular color black and red with the font selection of the Han Dynasty clerical script, the pattern of the Han Dynasty dragons, gods as the pattern symbols, about the spirit of exploration inherent in human beings, is the eternal quest for the unknown and the truth. The bottle is made of the famous traditional Chinese ceramic craft, high quality and beautiful shape, with high artistic value, known around the world, flat pot bottle design, convenient for consumers to hold the hand pouring wine, shelves into columns to save space, ceramic material is environmentally friendly, used up as a vase can be reused.

Credits

CCO
Wen Liu
Designer
Bo Zheng
Creative director
Weijie Kang
More Gold Winners
Architectural
2024
MUSE Design Awards Winner - Hangzhou Desman Headquarters Project

Entrant Company

Aedas

Category

Architectural Design - Office Building

Architectural
2024
MUSE Design Awards Winner - Roots & Routes- Tartu’s Central Park and Cultural Center

Entrant Company

View Wonder Architecture & W.U. Studio

Category

Architectural Design - Cultural

Packaging
2024
MUSE Design Awards Winner - NAI (Yes)

Entrant Company

A.S. Strategy Branding & Communication

Category

Packaging Design - Limited Edition

Lighting
2024
MUSE Design Awards Winner - The Keta by Astro Lighting

Entrant Company

Astro Lighting

Category

Lighting Design - Reading Lamps