Real It

The menstrual pad packaging of Real It boasts a unique and expressive design that utilizes graphic elements of actual menstrual products, including tampons and menstrual cups, while showcasing the natural beauty of menstruation. Dripping and mottled bloodstain patterns are interspersed throughout the packaging, with the goal of encouraging individuals to recognize menstruation as a natural process and to reject any shame associated with it. Moreover, the packaging aims to provide solutions to alleviate menstrual discomfort, making it a trusted companion for the modern generation of women.
The phrase "Dotey Menstruation" prominently adorns the outer packaging. The packaging's distinctive design, which incorporates bloodstain patterns and transparent material, defies the longstanding societal stigma attached to menstruation as a mysterious and shameful phenomenon. The packaging is intended to guide users to normalize their attitudes towards menstruation. Its PET outer box is both aesthetically pleasing and practical; it allows bright red individual packages to be displayed in public without being hidden in black bags or sleeves. Furthermore, the packaging material is environmentally friendly and possesses excellent oxygen and water barrier properties, which render it suitable for use in humid common areas like bathrooms.
Unlike tear-and-open bagged menstrual pads, the box features an open and recoverable lid, which improves hygiene and convenience. The individual menstrual pad packages contain ten tips for relieving menstrual discomfort, encouraging users to accept menstruation as a natural and meaningful physiological process more warmly and intimately while conveying respect and care for women.