2024 | Professional

MUSE Design Awards Gold Winner

Find Bean Premium Americano Cold Brew Freeze-dried Coffee

Entrant Company

KunMing Grand-land Advertising Co.,Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

The packaging design of Find Bean Premium Americano Cold Brew Freeze-dried Coffee is not just an exploration of Chinese aesthetics but also a harmonious blend of tradition and innovation. Through this design, we aspire to enable more people to experience the collision and fusion of coffee with Chinese culture, creating a visual and tactile feast for every coffee lover.

This packaging design is inspired by the ancient Chinese painting Han Xizai Night Banquet which depicts the leisure activities of an ancient Chinese literati. On the package, the poet Li Bai is drinking coffee in a leisurely manner by the begonia-shaped widow. The combination of Li Bai and coffee presents a different kind of Chinese aesthetics.

The six-petal begonia pattern, a symbol of good character, is chosen as the visual symbol of the packaging, which continues the romantic mood of Chinese aesthetics, and through the six-petal begonia window shows a glimpse of the slow-paced lifestyle of Song Dynasty.

The packaging utilizes special paper as the raw material, providing not only a comfortable touch but also presenting a high-quality texture and grain. The application of special techniques such as hot stamping, embossing, and debossing further elevate the delicacy of the packaging, reaching a high standard in both touch and visual appeal.

Meticulous attention has been given to the details of the packaging. The coffee illustrations, portrayed through exquisite lines and colors, perfectly capture the forms of coffee trees, leaves, and fruits, immersing individuals in the natural ambiance of the place of origin Gaoligong Mountains. The enlarged Chinese character for coffee not only highlights the product’s attributes but also adds an artistic and creative touch to the packaging.

The packaging design of Find Bean Premium Americano Cold Brew Freeze-dried Coffee shows the essence of Chinese aesthetics by integrating traditional and modern creative elements. Through the combination of Begonia flower and Li Bai, it conveys the deep heritage and romantic feelings of Chinese culture. We hope that everyone who tastes this coffee can feel the unique cultural heritage and poetic beauty.

Credits

Duan Yun
Zhang Zhen
Li Lulu
Liu Guotao
Gong Rong
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