2024 | Professional

MUSE Design Awards Silver Winner

One Buffalo

Entrant Company

KunMing Grand-land Advertising Co.,Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

This milk packaging design is simple and avant-garde, featuring the image of a buffalo as its core visual element. The buffalo image is outlined with monochromatic lines, presenting a flat illustration style that highlights the overall aesthetics and strengthens brand recognition. The brand name One Buffalo cleverly incorporates the character one into the shape of buffalo horns, echoing the thematic image while adding a cute and quirky personality.

In terms of font design, a rounded treatment enhances the overall softness and friendliness of the brand name, creating an interesting contrast with the buffalo image. This design not only enhances the visual appeal of the packaging but also increases brand memorability, making it easy for consumers to recognize this milk during future shopping.

In the use of colors, this packaging design adopts Tiffany Blue as the main color, a rare choice in traditional dairy packaging. Tiffany Blue has high recognition and a sense of light luxury while imparting a pure feeling, allowing consumers to form a profound impression of the brand at first glance.

Furthermore, this packaging design upgrades visual memory points through dual enhancements in color and craftsmanship, making the packaging more attractive. This design not only reflects the brand's innovative spirit but also conveys confidence in product quality.

In conclusion, this milk packaging design, with its simple and avant-garde style, cleverly incorporates the buffalo image and Tiffany Blue color. Through the upgrade of fonts and visual memory points, it successfully creates a milk brand with both fun and recognition. It not only meets the aesthetic demands of modern consumers but also lays a solid foundation for the brand's long-term development.

Credits

Duan Yun
Li Lulu
Zhao Suping
Zhang Lingyan
Gong Rong
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