2024 | Professional

MUSE Design Awards Platinum Winner

MISTINE THAI LATTE LIP GLOSS

Entrant Company

Hangzhou Shengxia Cultural Creative Co., Ltd

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

The Mistine Thai Latte Lip Gloss package design continues the brand's Thai genes. Inspired by the Thai latte, it captures the essence of ice cubes slowly melting in a latte at 37 degrees Celsius, resulting in a unique latte texture. This texture showcases exceptional craftsmanship and a distinctive look, contributing to a specific social card. Meanwhile, the package design aims to inspire a healthy and vibrant lifestyle through its association with tropical energy.

The package design features groundbreaking three-layer irregular blocks that resemble cascading ice cubes. In particular, the central axis adopts an innovative rotary structure. When rotated, the outer shell exhibits a subtle variation of light and shadow, offering a dynamic aesthetic appeal through the curves of melting ice cubes. The rotary structure adds an intriguing element and helps users shift anxiety, focusing on their emotional needs. The original Thai low-saturated latte color palette elevates modern Thai make-up aesthetics to a whole new level, which, combined with the transparent bottom layer, creates visual pleasure while making it intuitive for users to identify different types and colors.

Credits

Zhuang Baoxia
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