2024 | Professional

MUSE Design Awards Gold Winner

Whistlepig Whiskey Boss Hog X

Entrant Company

BertCo/Advantage Color Graphics/Grounded.World

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Whistlepig

Country / Region

United States

Ever since WhistlePig first prophesied the future of Rye, they’ve endeavored to rewrite the laws of whiskey. Their latest premium release, The Boss Hog, was created to do just that. Because, after nine successful releases, The Boss Hog X: The Commandments, needed to transcend this tradition with a package that was worthy of carrying both ark and covenant —and upholding the pig prophet inside. Therefore to elevate the experience, we created a new revolving architecture and dramatic 360° reveal — breaking technical barriers while redefining what’s possible on a conventional press. The result was a transcendental blend of aesthetics and functionally and a good ol’ testament to heavenly taste.



Features include:

Revolving door structure that breaks from traditional gift box packaging.

Gold leaf effect achieved by layering graphics over cold foil on a matte coated stock — enhanced with embossing.

Unprecedented complexity and precision printing — executed in one pass.

Dramatic reveal by using cold foil on foil stock to make the box appear to be lit from within.

Labels featured custom dielines with a tactile gloss, high-build varnish and precision embossing.

Even the back of the labels were printed to add to the product experience.

Every bottle was unique featuring variable data and embedded interactive NFC chips to validate authenticity.



Sacrilegious? Perhaps. Superb? Divinely so. True to the challenge, The Boss Hog X celebrates WhistlePig’s Ten Commandments in a convention-breaking package that lives up to their latest evolution in premium whiskey. And though one will discover the Decalogue within. Any fan of WhistlePig Whiskey will know, there is but one mantra that matters most: Thou shalt not imbibe inferior Rye! And this package was no exception.



Credits

BertCo
Co-founder & CCO
Heidi Schoeneck
Eliza McClure
Lance Wilson
Mario Augusta
Photographer
Andrew Braden
Photographer
Will Freihofer
More Gold Winners
Interior
2024
MUSE Design Awards - Stay Gold

Entrant Company

Unique Interior Design & Décor Co., Ltd.

Category

Interior Design - Residential 

Interior
2024
MUSE Design Awards - MANAS&2077 Office Space

Entrant Company

2077 Commercial Space Design

Category

Interior Design - Office 

Packaging
2024
MUSE Design Awards - Kweichow Moutai. Sanhua Flying Apsaras Chinese Baijiu

Entrant Company

Ying Song Brand Design(Shenzhen)Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Architectural
2024
MUSE Design Awards - Shenzhen Reef Library

Entrant Company

Wildurban Architect

Category

Architectural Design - Cultural