2024 | Professional

MUSE Design Awards Platinum Winner

Blue frog

Entrant Company

SIG Studio

Category

Interior Design - Restaurants & Bars

Client's Name

Country / Region

China

With the increasing maturity of Blue Frog, its appeal to young people has decreased. How to reactivate the core value of the brand and create a more novel experience is the focus of this design.



At the same time, Blue Frog's meals, leisure drinks and the emphasis on the bar attract different consumer groups, which means that the space needs a high degree of flexibility. It organically integrates the openness of the western restaurant, leisure of Cafe, and the mystery of the bar to meet the diverse needs of consumers.



The facade conveys the brand's modernity with simple design language. The cement board carving integrates the brand value of Blue Frog into the wall texture, and displays the brand's unique sense of strength under the superposition of time.

The outdoor flower trough is presented in a simple form, and the combination of mirror steel and spherical lamp makes the lively atmosphere of the whole water bar area continue from indoor to outdoor. The combination of various lights in the building at night creates a lively and warm atmosphere. The tables and chairs are organically scattered in the outer display area, giving the space atmosphere a sense of leisure.

The bar is the center of gravity of the whole space. The top of the bar emphasizes the brand's 100shots culture with retro light bulb characters, carries out bold innovation in the space, penetrates the bar inside and outside the room, welcomes customers in an open state, and brings a strong sense of vision and participation.

The combination of high bar and low car seats breaks the space boundary and enriches the effect of space levels. A series of classic elements such as mirrors, mosaic tiles, graffiti and neon lights collide with each other in modern space to create multi-level expression of space. At night, under the influence of color, material and light, the room presents a dazzling bar atmosphere.

Credits

Creative director
Ray Lee
Interior design
Yiming Huang
Interior design
Xiaojuan Gu
graphic design
Chaozheng Shan
Rendering
Yinhui Gu
Project management
Xiaojuan Gu
Photographer
Yinhui Gu
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