2024 | Professional

MUSE Design Awards Silver Winner

"Jade Rabbit Rising" Lantern Cultural Creation Handicrafts

Entrant Company

Guangzhou Simple Culture Communication Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Country / Region

China

On the occasion of 2023 Year of the Rabbit, from the purpose of thanking customers, we launched "Jade Rabbit Rising" Lantern and Plum Blossom Cup Tea Souvenir to offer a joyful blessing on the occasion of Chinese New Year Lantern. There are two designs in total, the rouge and plum blossom style "Peachy model" and the ice and jade style "Shiqing model", the design is presented in a way that the packaging is also a product. Adopting the traditional bamboo lamp holder, the plum blossom cups and tea canisters are hidden inside the paper tube, and then the paper tube is put into the oil lamp paper wrapped in the bamboo lamp holder printed with the contemporary artist's "Gongbi Plum Blossom" ink work, forming the form of a "nesting doll", creating a new packaging structure of the lanterns and paper tubes. A new packaging structure. From the appearance of the luminous desktop colored lantern products, the internal view is a round paper tube of plum blossom cups and tea packaging, while the plum blossom cups and tea bags into which the tea bags are hidden, a multi-functional way to form an innovation, is the traditional Chinese culture of modern packaging and product design, and applied for a national patent in China.

Credits

Lead Designers
Long Weiquan,Xu Zhenwen,Liu Renjin
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