2024 | Professional
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Chu-Han culture, embodying the essence of the Yellow River and Yangtze River, heralds the civilization of the two Han dynasties. It carries the indomitable spirit and perseverance of the Chinese nation, constituting an indispensable chapter in Chinese culture. This product integrates this rich historical culture, presenting a uniquely crafted liquor packaging.
The bottle design draws inspiration from the crowns of the Chu-Han period, exuding an ancient and elegant royal demeanor. The sleek lines of the bottle symbolize the inheritance of history and the continuation of culture. The patterns carved on the bottle body pay homage to Chu-Han culture, with every detail reflecting the dedication and wisdom of the craftsmen.
The outer box design is innovative, unfolding into an exquisite chessboard. The clear division between the Chu and Han territories seems to recreate the magnificent scenes of the Chu-Han struggle for supremacy. The wine cups included inside, each resembling a chess piece, are meticulously crafted. The interior of the wine cups is imprinted with text representing the position of the chess pieces, adding practicality and cultural charm.
Entrant Company
Shenzhen HALO Cultural Technology Co., Ltd.
Category
Architectural Design - Public Art & Public Art Installation
Entrant Company
Beijing City University
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Product Design - Outdoor & Exercise Equipment
Entrant Company
Shenzhen Tigerpan Design Co., Ltd.
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Packaging Design - Wine, Beer & Liquor
Entrant Company
Visual Echo Advertising Design Studio in Wan'an, Chengdu Subdistrict, Tianfu New District, Chengdu City
Category
Packaging Design - Wine, Beer & Liquor