2024 | Professional

MUSE Design Awards Platinum Winner

Jiangsu liquor·Chuhan

Entrant Company

Shanghai Brave Little Train Creative Consulting Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Chu-Han culture, embodying the essence of the Yellow River and Yangtze River, heralds the civilization of the two Han dynasties. It carries the indomitable spirit and perseverance of the Chinese nation, constituting an indispensable chapter in Chinese culture. This product integrates this rich historical culture, presenting a uniquely crafted liquor packaging.



The bottle design draws inspiration from the crowns of the Chu-Han period, exuding an ancient and elegant royal demeanor. The sleek lines of the bottle symbolize the inheritance of history and the continuation of culture. The patterns carved on the bottle body pay homage to Chu-Han culture, with every detail reflecting the dedication and wisdom of the craftsmen.



The outer box design is innovative, unfolding into an exquisite chessboard. The clear division between the Chu and Han territories seems to recreate the magnificent scenes of the Chu-Han struggle for supremacy. The wine cups included inside, each resembling a chess piece, are meticulously crafted. The interior of the wine cups is imprinted with text representing the position of the chess pieces, adding practicality and cultural charm.

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